Super IPA Me

  • Director Alexander Heller
  • Year of Production 2020
  • Category Commercial

About the Project:
Client: Epic Brewing
Year: 2020
Production: Visceral Art

DIR/EDIT: Alexander Heller

Epic Brewing wanted to make a ridiculous promotional video for their ridiculous new beer. Super IPA Me, contains enough calories to fill an adult for the entire day. We shot this promotional piece for them at their brewery in Denver. A wonderful shoot full of laughs and cheeseburgers. The brief was to create a piece of content that was borderline controversial with a humorous twist to get fans of Epic Brewing excited for the release of their new IPA. We wanted to end the video with a spicy little animation, so we did.

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