About the Project:
Client: D’Cent Wallet
Year: 2019
Production: Visceral Art

DIR/EDIT: Alexander Heller
DOP: Ryan Joiner
STYLIST: Danni Cox

The mission of this project was to create a video that was extremely eye-catching and poppy. With bright colors, interesting sound design and effects. Our preliminary research was spent drawing inspiration from South Korean commercials. The feelings and grandeur of their commercials was what we and D’Cent agreed on as the styling we wanted to do. This was an extremely fast production and turn around. From beginning of shooting to final delivery was 48 hours. This video was entirely shot on a green screen with 3D animations and environments created in Cinema 4D to add to the cartoony and comical vibe of the advertisement.