About the Project:
Client: Excel Sports
Production: Visceral Art
DIR/DOP: Ryan Joiner
EDIT: Ryan Joiner & Alexander Heller
Excel Sports is a premiere bike shop based out of Boulder Colorado. They needed a series of videos and photography to showcase their new Cervelo products for social content. We created these short pieces over the course of a week to capture each of the products in different environments and styles. Wanting to showcase the products in use but also in a studio environment.