Bone Collection 2021

  • Director Ryan Nevarez & Alexander Heller
  • Year of Production 2021
  • Category Commercial

About the Project:
Client: Lasso Gear
Year: 2021
Production: Visceral Art

DIR: Ryan Nevarez
SHOT/EDIT: Alexander Heller

Lasso in partnership with Bone Collector dropped their new clothing line the “Bone Collection”. They needed a video with the grit and style of LA streetball. We shot this completely guerilla style, filming in the streets of Hollywood. Mixing classic hip-hop styling and a cultural mash-up of various artistic styles to create a compelling long form advertisement which was segmented for additional ads.

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